State launching text campaign to encourage vaccination

The Michigan Department of Health and Human Services (MDHHS) and the Protect Michigan Commission are launching a new text messaging program to share COVID-19 vaccine information and encourage Michiganders to get vaccinated.

The text messaging program will reach 1 million people across Michigan, with a focus on high vulnerability communities and areas with low COVID-19 vaccination coverage. Texts will ask individuals about their plans around vaccination and link them to vaccination sites in their area.

Learn more about the COVID-19 vaccine from the state’s vaccination website.